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Media Monitoring is Not PR Measurement, And PR is More Than Media
By Seedepth There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are also a lot of companies claiming to do PR analytics, yet focus on only one...
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How I Used SeeDepth To Improve PR Measurement
By Seedepth GUEST POST by Mikala Vidal As I wrote about in my last post, my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth...
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2017 PR Measurement Predictions & PR Wish List From Boston Marketing Pros
By Seedepth PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at...
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The State Of Journalism, How It Might Evolve, And How PR Can Help
By SeedepthThe media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. Additionally, a...
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Should Your Business Hire A PR Agency Or DIY?
By SeedepthCongratulations! You’ve launched a company!You’ve got your logo, your website has launched and you’ve started selling. Congratulations! You’re on your way to becoming a bonafide business....
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How To Show PR’s Value: Meet Us At PR Summit Austin
By Seedepth“Prove your worth: Choose analytics that measure and show PR’s value” Our CEO & Founder, Christine Perkett, will be speaking on a panel at PR Summit Austin. Titled, “Prove your worth:...
View ArticleDemand Grows For Media Intelligence and PR Information and Software
By SeedepthBut new players are forcing change – going well beyond media monitoring – in the PR industryA new report was recently issued by Burton-Taylor International Consulting indicating that in...
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Top 25 PR Influencers to Follow
By Seedepth This month, our CEO & Founder, Christine Perkett, was named one of the Top 25 PR Influencers to Follow by IZEA. Congratulations! The list includes branding, PR and marketing experts we...
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Welcome to Our New CEO
By Christine Perkett Recently, we announced that we hired a new CEO, Russell Mix. I am truly excited to have him at the helm, as we look to take SeeDepth to the next level. While we have had success...
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Scared Of PR Measurement? 5 Reasons Not To Be
By Seedepth No doubt that the thought of measuring the value of PR is scary to many communications professionals. For too long, we were told that PR was a “squishy” variable, one that couldn’t be...
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